By sending customers individual offers, Starbucks keeps them coming back to make more purchases. But who is the best target of these offers?

For companies like Starbucks, it’s crucial to find strategies to attract customers to make more purchases. One way Starbucks uses is to send individual offers to their…

Zhao Li

Ph.D., data scientist in Santa Monica, CA

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store